The website was made completely responsive down to mobile to aid in spreading the word much quicker, allowing people to tap into the site from all kinds of devices and get a quick run down on the move. I felt it was ridiculous to restrict such a site to a desktop-native environment due to the goals it needed to fulfil. I’ve also used WordPress as a CMS to allow the team to jump in and blog on their journey’s progress, update information on the vehicle itself, add sponsors that have signed up and team members who have joined them along the way.

I couldn’t have done it so fast without the help of Twitter’s Bootstrap 2, complete with a responsive grid system out of the box but both myself and the SolarDog team are incredibly happy with the results.

One of my all time favourite jobs to work on, simply due to the huge freedom of creativity allowed both with the approach to the work and also the vast range of particular requirements needed by the client.

The marvelous device had only just been invented by it’s creator and needed a complete design of branding to implement its product image. A colleague of mine, Scott Burgess also aided in the work required for this job helping out with various components such video editing and visual layouts and design flow.

Filming and Editing work

Here is an example of two videos that I created with Scott for Boatcatch. Predominantly, I took on the role of filming the videos and Scott chose to edit the clips together. The first video also contains photographs of the Boatcatch models in the later half which were taken by me.

Branding Boatcatch

As the product had no company image already and required one to be established, this was my ideal working situation where everything about the project can be created from scratch and thus follow a consistent theme to tie in with all related mediums.

These included mainly the construction of the product logo for it’s image, business cards, website, studio photographs of the product for promotion and promotional videos to be filmed and edited together that both helped market the product as well as provide valuable information for potential customers. Note that these videos can also be viewed from the website.

Finally

The designs employed have heeded pleasing results and certainly showed their shine when witnessed on the likes of employee business shirts, advertising banners at various boat shows around Australia and even to this day some magazine advertisements.

Be it fortunately or unfortunately this job is where I truly learned to despise the troubles of cross browser compatibility! Although through it, a huge learning experience that definitely pushed me into the deep end and hone a much stronger understanding of issues involved.

Absolutely stunning product both in its functionality and design. Definitely worth a check out for anyone who is into their boating!

Inventor Greg Staples had this to say:

I have known Sean Bullock for several years after a mutual friend introduced us when I required advice on internet marketing. This resulted in engaging Sean for constructing the website for my new business (see www.boatcatch.com).

Sean is a surprising character. He is good natured, but what particularly stood out to me, was his ability to grasp an understanding of my requirements without having to explain this in detail. His written communication skills are excellent and beyond his experience and age.

Sean was originally commissioned to produce our website. Whilst doing so, he took it upon himself to design our logo, develop slogans and produced picture/video content.
In my opinion, Sean would be a valuable asset in the Graphic Design and/or Information Technology fields for any organisation.

Greg Staples (Inventor/Owner Boatcatch)

Grant Burgess, head of Boatcatch marketing, had this to say:

For a young guy embarking on a career in the tough new field of multimedia I was absolutely delighted with Sean’s commitment and output; and I think a quick examination of the Boatcatch website (www.boatcatch.com) constructed with his colleague Scott Burgess says it all.

Grant Burgess, Marketing at Boatcatch

I was asked to draw inspiration from a painting that Paul’s daughter, Hayley, painted of a rainbow arching the top of a door (this image can be seen on the second page of the inside cover in the images above) and recreate it in a way I saw fit. It was an incredibly interesting project to work on primarily because the one thing that was required most of all, was a view of the front cover from a 45 degree turn. I had actually been looking into Photoshop’s 3D tools the week prior to taking the project on board, so I saw it as a great opportunity to use and develop my skills.

Stellarcaster Feature in Pearl Magazine

The band also required a generic promotional poster made up with space to write any further information regarding gigs they were performing at. I made an A4 sized poster that used the bands EP cover “Letter to the Editor” as a base which was re-arranged slightly and had celestial dust added to the circumference of the post box to help increase the atmosphere.

BlueSpore worked on a significant project for our band, Stellarcaster: the artwork on our debut album. The culmination of years of dreaming, work and music, Sean, our consultant could not have provided more to facilitate this project’s success. His creative insight was as obvious as his professionalism. Throughout each stage of development I felt confident Sean would deliver all that was asked. With hindsight, it is clear he provided more. I believe he possesses the acumen and professional work ethic often associated with many years of experience.

Paul Bignell (Singer of the band)

If you would like to know more about the band, go here.

One of my all time favourite jobs to work on, simply due to the huge freedom of creativity allowed both with the approach to the work and also the vast range of particular requirements needed by the client.

The marvelous device had only just been invented by it’s creator and needed a complete design of branding to implement its product image. A colleague of mine, Scott Burgess also aided in the work required for this job helping out with various components such video editing and visual layouts and design flow.

Filming and Editing work

Here is an example of two videos that I created with Scott for Boatcatch. Predominantly, I took on the role of filming the videos and Scott chose to edit the clips together. The first video also contains photographs of the Boatcatch models in the later half which were taken by me.

Branding Boatcatch

As the product had no company image already and required one to be established, this was my ideal working situation where everything about the project can be created from scratch and thus follow a consistent theme to tie in with all related mediums.

These included mainly the construction of the product logo for it’s image, business cards, website, studio photographs of the product for promotion and promotional videos to be filmed and edited together that both helped market the product as well as provide valuable information for potential customers. Note that these videos can also be viewed from the website.

Finally

The designs employed have heeded pleasing results and certainly showed their shine when witnessed on the likes of employee business shirts, advertising banners at various boat shows around Australia and even to this day some magazine advertisements.

Be it fortunately or unfortunately this job is where I truly learned to despise the troubles of cross browser compatibility! Although through it, a huge learning experience that definitely pushed me into the deep end and hone a much stronger understanding of issues involved.

Absolutely stunning product both in its functionality and design. Definitely worth a check out for anyone who is into their boating!

Owner, Julia Symington approached me looking for assistance in creating promotional fliers and general graphical aids for store signs and visual presentation.

Julia was a lovely lady to work with, being one of the head teachers at the yoga studio, and was very open about ideas and efforts to help promote her business.

This was quite a relaxing project to be working on for the time I did and allowed me to work with some soft colour palettes and working organic imagery in with structured layouts.

Main work consisted of promotional fliers for specific classes that were undertaken on specific days and times undergoing key training for certain lifestyles, be it highschool, a trade, an office job or just simply in need of some revival.

All the best for the future, Julia and her welcoming business!

When first approached by the business they were only fresh out of the oven having no previous company image or branding. Much like the Boatcatch project, Clearview required a means of visually representing themselves in order to allow their business someway of being identified within the market and to clients and consumers alike.

This was a large scale project and was completed with a colleague of mine, Elliot Condon. We feel that it was definitely one of the nicest projects to have worked on with the freedom of creativity it provided us and the approaches we were able to undertake.

The business is divided into three areas, Clearview Sustainability being the parent and Clearview Water and Solar being the child areas of the business each handling jobs corresponding to their title.

Each area was given it’s own derivative of the main logo and a colour scheme to match. Since Elliot and I were creating all visual material for the company, including business cards, letter heads, web pages and associated material, we could make all design styles consistent through out all mediums.

In retrospect, we believe that we pulled this job off better than we hoped to and are still to this day proud of what we have created. The finer details such as a removable side widget that showcased featured pages really stand out and to this day still impress us with our capabilities at the time.

All in all the job was completed with animated flash banners, email/A4 letterheads, business cards, CSS, PHP, Javascript, xHTML coding and a bucket load of enthusiasm coming together to form a presentable package!

The Clearview team are great to work with, be sure to check them out for any small or large scale sustainability requirements.