Boatcatch
Boatcatch is a coupling device that modernizes the launch and retrieval process of trailer boats. It allows you to quickly remove and replace your boat to and from its trailer without setting foot on a boat ramp or beach.
One of my all time favourite jobs to work on, simply due to the huge freedom of creativity allowed both with the approach to the work and also the vast range of particular requirements needed by the client.
The marvelous device had only just been invented by it’s creator and needed a complete design of branding to implement its product image. A colleague of mine, Scott Burgess also aided in the work required for this job helping out with various components such video editing and visual layouts and design flow.
Filming and Editing work
Here is an example of two videos that I created with Scott for Boatcatch. Predominantly, I took on the role of filming the videos and Scott chose to edit the clips together. The first video also contains photographs of the Boatcatch models in the later half which were taken by me.
Branding Boatcatch
As the product had no company image already and required one to be established, this was my ideal working situation where everything about the project can be created from scratch and thus follow a consistent theme to tie in with all related mediums.
These included mainly the construction of the product logo for it’s image, business cards, website, studio photographs of the product for promotion and promotional videos to be filmed and edited together that both helped market the product as well as provide valuable information for potential customers. Note that these videos can also be viewed from the website.
Finally
The designs employed have heeded pleasing results and certainly showed their shine when witnessed on the likes of employee business shirts, advertising banners at various boat shows around Australia and even to this day some magazine advertisements.
Be it fortunately or unfortunately this job is where I truly learned to despise the troubles of cross browser compatibility! Although through it, a huge learning experience that definitely pushed me into the deep end and hone a much stronger understanding of issues involved.
Absolutely stunning product both in its functionality and design. Definitely worth a check out for anyone who is into their boating!